“But I look at Shorts as like advertisements.” “I will always make more money on my longer-form content on my YouTube channel,” Blaque said. Kat Blaque, who also attended VidCon as a Featured Creator, makes content about the intersections of LGBTQ issues, race and pop culture. You decided to keep watching, and every second of that video you’re making a decision.”Ĭertain topics necessitate length and nuance. You’re making a decision even if you enjoy a video. “TikTok is such a decision-based platform. “You’re constantly making decisions, whether you know it or not,” Perjurer said. Perjurer said long-form videos appeal to audiences who don't want to actively engage with content, unlike on TikTok. The viewers who stay, she said, typically stay for the entirety of the videos. Nicholson said that she avoids checking her channel’s analytics for her own sake but that she knows viewership drops off at about 30 seconds in. Her hour-and-a-half-long review of the book “Trigger Warning” garnered 5.4 million views, and her 2½-hour video on “The Vampire Diaries” series has 8.7 million views. Nicholson’s YouTube content runs from just under half an hour to well over two, but her most popular videos are the longer ones. “People just want to put something on,” said Kevin Perjurer, the documentarian behind the “Defunctland” YouTube channel covering defunct theme parks and discontinued children’s TV. Specializing in feature-length videos has helped manage burnout, some creators say, because the content is easier to monetize than most short-form video options. She and other creators who specialize in documentary-style deep dives, pop culture analyses and video essay takes have carved out a niche of viewers who demand quality over frequency.įor creators, the videos are a win-win situation: Their audiences love long-form videos as much as creators love making them. Nicholson, who attended VidCon as a Featured Creator, noted the demand for longer, nostalgic content on a panel featuring pop culture commentary YouTubers.Įven though it does the complete opposite of what industry experts and many established creators recommended, like posting frequently to engage with viewers, Nicholson's church play video was viewed more than a million times in the few days since she posted it. YouTube playlists like “ best video essays about random niche subjects” and “ video essays to fall asleep to” provide hours of background noise. On TikTok, lists of long-form video recommendations consistently go viral. The motto of the subreddit r/mealtimevideos is “Click and Consume.” The community of 2 million members organizes posts by video length, from 5 to 7 minutes to over an hour. But long-form YouTube videos - from a 50-minute video essay about the rise and fall of a popular creator to a two-hour-deep dive into a Reddit conspiracy theory - have endured the TikTok boom. Social media platforms, creators and industry leaders alike may be scrambling to compete with bite-size content. Instagram’s parent company, Meta, hosted an exclusive lounge on the top floor of the convention center, where staffers recorded participants before a variety of backdrops and assisted them in editing transitions and adding music to post to Reels. Outside the convention center, a sprawling YouTube Shorts exhibit invited fans to post short videos for the chance to win custom snacks curated by popular creators. The majority of the event's billed "Featured Creators" primarily use TikTok as their main source of engagement. A massive installation of TikTok’s logo was on display front and center of the Anaheim Convention Center, where the conference took place.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |